Family newsletter

For the latest news on everything Wellendorff: Subscribe to family newsletter

Do not show this message again


  “Simplicity is the ultimate sophistication.” Inspired by these words from Leonardo Da Vinci, the new MAGIC BAGUETTE ring from the Wellendorff jewellery manufactory makes a magical (under)statement. Flawless baguette-cut diamonds are meticulously set by hand by the Wellendorff manufactory's most experienced jewel setters.

Precision, perfection and attention to detail make the highly complicated manufacturing process of the spinning MAGIC BAGUETTE rings seem so simple. Cool 18-karat white gold pairs with precious baguette-cut diamonds and classic rope edges to give the MAGIC BAGUETTE ring its scaled-back, modern yet timeless look.

The rectangular-shaped baguette-cut diamonds with a large table are a sign of the utmost quality. What makes them so captivating is not so much their brilliance as their clarity and purity; even the smallest impurities or inclusions in the stones can be unforgivable. The diamonds are graded by hand in the Wellendorff jewellery manufactory – only the best are selected. The challenge in setting each baguette-cut diamond is that each stone must perfectly resemble the next in terms of size, colour, weight and geometry.

Perfection down to the very last detail

When setting baguette diamonds side by side in the channel setting, it is particularly important to ensure that each diamond is set in exactly the same way as the one next to it. The jewel setter must take into account the condition of each stone and make five to eight decisions per diamond regarding the angle, position of the stone, pressure, surrounding material and fit. Only a perfectly positioned diamond can reflect the light perfectly and only an exactly symmetrical arrangement of the individual stones gives the ring its impeccably pure look.

The latest news from the manufactory

We are delighted to invite you to discover more about our personal love stories. Simply register with your e-mail address to start receiving our family’s newsletter.

New pieces for 2022

“Life is like a rainbow. We need the sun and the rain to be able to see the colours.” This is the message conveyed by the RAINBOW Jewellery pieces created by the Wellendorff Jewellery manufactory. Bright colours of the rainbow combined with 18-karat yellow gold and sparkling diamonds represent inner strength and confidence.

Your Wellendorff expert, Roslyn McIntyre

I would be delighted to guide you on your special jewellery experience, from selecting your piece to coming up with a personal way of gifting it.

You can contact me directly at:

Wellendorff - Genuine Values