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Genuine Values.

THE GENUINE VALUES.

A commitment since 1893.

“Take only the best of everything: gold and diamonds, the best goldsmiths, the best tools, and you will create the best jewellery for the most distinguished jewellery aficionados in the world.”
Ernst Alexander Wellendorff, 1893

The vision of creating perfect jewellery that would last generations initially drove Ernst Alexander Wellendorff when he opened his own jewellery manufactory in Pforzheim in 1893. Now, in the fifth generation, we continue to embody this vision with the following principle: “Don't compromise on anything you do!” Wellendorff's Genuine Values continue to represent the highest quality, precise craftsmanship, reliability, trust and durability.

Familie Wellendorff
Armband Umarme Mich Sonnenglanz klein Gelbgold Manufaktur Polieren

A GENUINE MANUFACTORY.

We believe that anything made with high-quality materials, craftsmanship, love and passion will endure. Thanks to our historical connection to the region, the manufactory in Pforzheim, and employees who are outstanding experts in their field, we can create unique pieces of jewellery from 18-karat gold. They are made exclusively to order and go through the entire manufacturing process under one roof. Each day, a mere 40 or so pieces of jewellery can leave the factory: they meet the highest quality standards and are designed to provide a lifetime of joy.

Familie Wellendorff

A GENUINE FAMILY.

As a fifth-generation family business, it is important for us to make decisions that will last beyond our time, which are in keeping with our philosophy “From Love. The Best.” and for the generations that follow us. We guarantee this with our Diamond-W.

Ring Wahre Liebe Gelbgold Kaltemaille Herz

THE DEEPER MEANING OF JEWELLERY.

How can jewellery capture happiness, love or success? At Wellendorff, we recognise that exceptional craftsmanship is required to celebrate life's unforgettable moments. In our manufactory, love has always been the driving force behind everything we design. It is only through the union of emotions, knowledge and the highest level of goldsmithing that unique creations emerge to become personal companions, symbols of strength, protection, love and trust.

We inspire people to capture moments of happiness, love and success with the finest jewellery that’s designed to last a lifetime.
Our mission.
FEEL AND EXPERIENCE THE GENUINE VALUES.
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THE DIAMOND-W.

In keeping with the philosophy of Genuine Values, each piece of jewellery is signed with the exclusive Diamond-W - the symbol of German-made goldsmithing par excellence. A very special signature that instils a feeling of trust.

Ring Wahre Liebe Gelbgold Manufaktur Fassen Werkzeug
MADE TO LAST GENERATIONS.

We provide a lifetime guarantee against material and manufacturing defects for every piece of jewellery that leaves our manufactory. This is proof of the quality that is upheld at the Wellendorff manufactory in Pforzheim. Signs of wear on the jewellery and any work carried out by other goldsmiths are not covered by the lifetime guarantee.

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RESPONSIBILITY.

Sustainability means taking responsibility, especially for future generations. This is a principle that is firmly enforced in the family business. Whether dealing with employees, partners or customers, -the focus is always on establishing lasting, personal relationships at every level.

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THE GUARDIAN ANGEL ENGRAVING.

The guardian angel engraved on the inside of the rings and amulets always lends the wearer the reassuring feeling of being accompanied and protected.

Wellendorff Haus Stuttgart
BRAND IDENTITY.

Wellendorff's values and promise of quality are also evident in our boutiques. Here you can experience the world of Wellendorff - an impressive and lasting discovery to which we cordially invite you.