The vision of creating perfect jewellery that would last generations initially drove Ernst Alexander Wellendorff when he opened his own jewellery manufactory in Pforzheim in 1893. Now, in the fifth generation, we continue to embody this vision with the following principle: “Don't compromise on anything you do!” Wellendorff's Genuine Values continue to represent the highest quality, precise craftsmanship, reliability, trust and durability.
We believe that anything made with high-quality materials, craftsmanship, love and passion will endure. Thanks to our historical connection to the region, the manufactory in Pforzheim, and employees who are outstanding experts in their field, we can create unique pieces of jewellery from 18-karat gold. They are made exclusively to order and go through the entire manufacturing process under one roof. Each day, a mere 40 or so pieces of jewellery can leave the factory: they meet the highest quality standards and are designed to provide a lifetime of joy.
As a fifth-generation family business, it is important for us to make decisions that will last beyond our time, which are in keeping with our philosophy “From Love. The Best.” and for the generations that follow us. We guarantee this with our Diamond-W.
How can jewellery capture happiness, love or success? At Wellendorff, we recognise that exceptional craftsmanship is required to celebrate life's unforgettable moments. In our manufactory, love has always been the driving force behind everything we design. It is only through the union of emotions, knowledge and the highest level of goldsmithing that unique creations emerge to become personal companions, symbols of strength, protection, love and trust.
In keeping with the philosophy of Genuine Values, each piece of jewellery is signed with the exclusive Diamond-W - the symbol of German-made goldsmithing par excellence. A very special signature that instils a feeling of trust.
Every piece of jewellery that leaves our manufactory is covered by a lifetime guarantee in the event of any material or manufacturing defects. This is a testament to the quality that the Wellendorff manufactory in Pforzheim aspires to achieve.
Sustainability means taking responsibility, especially for future generations. This is a principle that is firmly enforced in the family business. Whether dealing with employees, partners or customers, -the focus is always on establishing lasting, personal relationships at every level.
The guardian angel engraved on the inside of the rings and amulets always lends the wearer the reassuring feeling of being accompanied and protected.
Wellendorff's values and promise of quality are also evident in our boutiques. Here you can experience the world of Wellendorff - an impressive and lasting discovery to which we cordially invite you.